Job Title: Salesforce Marketing Cloud Developer (SFMC)
Job Summary:
We are seeking a talented Salesforce Marketing Cloud Developer (SFMC) to join our dynamic team. As an SFMC Developer, you will be responsible for implementing and optimizing Salesforce Marketing Cloud solutions to meet the business's marketing automation and customer journey requirements. You will work closely with the marketing and technology teams to design, develop, and deploy marketing campaigns and automation workflows.
Responsibilities and Duties:
- Collaborate with stakeholders to gather business and technical requirements for marketing automation initiatives.
- Design and develop Salesforce Marketing Cloud solutions using the most up-to-date SFMC tools and technologies.
- Implement and configure marketing cloud automation journeys, email campaigns, landing pages, and personalized content.
- Develop and maintain data integrations between Salesforce Marketing Cloud and other CRM systems, databases, or third-party applications.
- Troubleshoot and resolve complex technical issues related to Marketing Cloud solutions.
- Optimize and improve the performance of marketing campaigns through A/B testing, personalization, and journey optimization.
- Stay up-to-date with the latest Salesforce Marketing Cloud releases, features, and best practices.
- Provide technical guidance and support to the marketing team, ensuring successful execution of marketing campaigns.
- Monitor system performance, identify potential bottlenecks, and recommend solutions for improvement.
- Collaborate with cross-functional teams to drive continuous improvements in marketing automation strategies.
Qualifications and Skills:
- Bachelor’s degree in Computer Science, Software Engineering, or a related field.
- Extensive experience as an SFDC Marketing Cloud Developer or a similar role.
- Strong knowledge of Salesforce Marketing Cloud functionalities, including Journey Builder, Email Studio, Automation Studio, Contact Builder, Content Builder, and Mobile Studio.
- Proficiency in Salesforce Marketing Cloud's scripting language (AMPscript), SQL, and Soap/REST APIs.
- Solid understanding of marketing automation concepts, best practices, and industry standards.
- Experience with HTML, CSS, and JavaScript.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration abilities.
- Salesforce Marketing Cloud certifications (such as Marketing Cloud Email Specialist or Marketing Cloud Consultant) are highly preferred.
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