Job Type: Contract
Job Category: IT
Job Description
Job Title: Marketing Automation Specialist (RedPoint)
Job Summary:
Must Have Skills: MarTech, RedPoint, Oracle/SQL, CDP
Required Technical Skill Set:
- Desired Experience Range: 6-10 Years
- Domain Experience: Banking/Finance
- Proven hands-on experience with the Redpoint marketing automation platform
- Strong proficiency in Oracle/SQL, including data segmentation and targeting logic
- Good understanding of Customer Data Platforms (CDP) and omnichannel marketing workflows
Responsibility of / Expectations from the Role:
- Design, implement, and optimize omnichannel marketing campaigns using Redpoint
- Manage advanced segmentation, targeting, and personalization strategies
- Build, monitor, and maintain customer workflows and journey orchestration
- Conduct A/B testing and analyze campaign performance metrics to drive optimization
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Required Skills
Annotation Specialist