Job Type: Contract
Job Category: IT

Job Description

Job Title: Marketing Automation Specialist (RedPoint)

Job Summary:

Must Have Skills: MarTech, RedPoint, Oracle/SQL, CDP

 

Required Technical Skill Set:

 

  • Desired Experience Range: 6-10 Years
  • Domain Experience: Banking/Finance
  • Proven hands-on experience with the Redpoint marketing automation platform
  • Strong proficiency in Oracle/SQL, including data segmentation and targeting logic
  • Good understanding of Customer Data Platforms (CDP) and omnichannel marketing workflows

 

Responsibility of / Expectations from the Role:

 

  • Design, implement, and optimize omnichannel marketing campaigns using Redpoint
  • Manage advanced segmentation, targeting, and personalization strategies
  • Build, monitor, and maintain customer workflows and journey orchestration
  • Conduct A/B testing and analyze campaign performance metrics to drive optimization

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Required Skills
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